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The Global Rise of “AI Shanhaijing”: Turning Ancient Chinese Mythology Into Cross-Border Bestsellers

The Global Rise of “AI Shanhaijing”: Turning Ancient Chinese Mythology Into Cross-Border Bestsellers

In 2024, the ancient Chinese text Shanhaijing exploded on TikTok, YouTube, and Xiaohongshu, reimagining mythical creatures as AI-generated, meme-worthy monsters like Stick Man, Nike Shark, and One-Eyed Monster. These quirky, glitchy designs—rooted in 2,000-year-old Eastern mythology—have captivated global audiences with their absurd, addictive charm. Blending deep cultural roots with modern AI aesthetics, these characters have sparked a new cyberpunk mythology brand, transforming into blind boxes, collectible cards, DIY paper models, and premium pop-up books. The viral success stems from Shanhaijing’s rich catalog of mythical beasts, like the Azure Dragon and Vermilion Bird, remixed with neon-lit, futuristic twists that resonate with Gen Z’s love for Marvel and anime. Social media fuels the trend, with unboxing videos driving millions of views. Cross-border e-commerce thrives on this novelty, with sustainable paper packaging and eco-friendly displays enhancing appeal in Western markets. Holidaypac offers brands a three-phase strategy to capitalize on this trend: entry-level blind boxes for virality, mid-tier card games and models for fan growth, and premium collectibles for high-margin markets. With expertise in FSC-certified packaging and global logistics, Holidaypac transforms AI Shanhaijing memes into tangible products, merging ancient myth with modern meme culture to create a global IP phenomenon.
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